The essence of coaching is teaching. The AIQ identifies how players learn and process information. By understanding how your player best learns the game plan and develops skills, the coach can deliver the information in the most efficient manner.

“Analytics: Data collection and analysis is an emerging frontier in sports and beyond. Intelligence is a stable trait and predictive of success across performance domains within and outside of sport. AIM’s data is composed of several thousand unique data points from elite athletes in the NFL, NBA, MLB, NHL, and MLS as well as Olympians for multiple countries, European football clubs, first responders, military, and eSports gamers. AIM’s data can be integrated into analytic platforms to improve and strengthen decision-making, better understand performance across the aforementioned domains, and predict behaviors and outcomes. Of note, this data has been validated as a predictor of in-game performance across several major leagues including the NFL, MLB, and NBA.

Benchmarking: Benchmarking is when a team tries to compare a new player or prospect with a known player. The AIQ adds valuable perspective when comparing how an established player solves the puzzle of sport to a player joining the team or entering the league.”